Its Nice That. REALLY Nice….
A blast of Shotopop is far more effective than a coffee in the morning so we thought we’d treat you to their latest illustration for The Ride, it certainly has the lovely chaps over at It’s Nice That all fired up:
"Whenever The Ride journal comes through the letterbox I get a palpable sense of excitement about what I’m going to find inside. As a design lover, illustration fanatic and interminable bike-bore it’s got more or less everything I require from a publication. Even if you don’t give two hoots about cycling (and there’s plenty who don’t) the imagery alone warrants picking up a copy. Just don’t blame us if it provokes an unhealthy new obsession with the sport.”